These days, many WordPress blogs don’t have a comment section available for their readers.
But, most SEO bloggers and marketing experts always advocate in favor of enabling a comment section to boost the overall SEO of the article.
So, what gives?
Why are these bloggers hiding their comment section and why would they risk losing some search engine love by hiding comment section?
In this article, I am going to explore all the pros and cons associated with enabling or disabling comments on your WordPress blog.
Let’s get started.
Most people disable comments on WordPress to stop comment spam.
Go to any newbie SEO “Expert” on YouTube and they’ll ask you to drop comments on famous blogs and websites for the sake of SEO.
Believe, me you don’t get any SEO benefit as Google doesn’t rank websites based on the user-generated content. On top of that, all the links are no-follow links which means that they’ll not even be crawled in the first. So, no SEO benefit there.
But, when you are starting out as an SEO or a new blogger, you want to leave no stone unturned. So, you start dropping hundreds of comments on blogs and websites.
I am pretty sure that not all people who drop comments on your website read the article. Most of them have a list of websites and blogs where they drop useless comments for “SEO”.
These comments are essentially spam and add no value to your blog posts what so ever.
Most spam plugins out there catch these spam comments, but many comments still go unnoticed.
It’s okay if you already receive comments on your existing blog posts and have to delete some spam comments.
But, when you launch a new blog with fresh content, there’s no point to deal with these spam comments as you’d barely receive any organic search traffic, and it will take you longer than 6 months to get some genuine comments.
So, most new bloggers tend to disable comments to avoid investing time fighting spam.
User-generated comments can help you in building credibility with first-time visitors.
Although user-generated content doesn’t have too much positive impact on your search engine rankings but allowing comment form will encourage users to start a discussion.
And, this is called user-generated content.
A blog with a bunch of comments will encourage even more comments.
It gives an impression that your blog is run by real people with real followers and loyal readers.
User-generated content actually improves the overall CTR and even help you in improving the newsletter sign ups.
If you look at the comment section of blogs such as Backlinko and Neil Patel, you’ll see hundreds of comments and authors interacting with these comments.
When a visitor sees this, they get an impression that you truly care about your readers and the content you publish.
So, if you run a personal blog and run email newsletters, you should leave the comment section open for people to interact with each others and with the blog posts’ author.
Comment section will help others in pointing out errors and mistakes in your blog posts.
I am aware of the fact that my blog post may contain some typos and even some grammatical errors. And, most of the times, when someone reads such a blog post, they leave a comment pointing out the mistake.
Not just that, when your blog grows and you host hundreds of blogs posts on your blog, it will become next to impossible to update all the articles with latest information.
If a reader stumbles upon an outdated piece of content, they will point it out to you. Now, you can update this article instead of spending hundreds of hours updating all the articles.
So, having an active comment section might help you in the future when your article starts ranking on Google.
Sometimes you’ll get amazing tips, recommendations and questions in the comment section.
Looking for new ideas for blog posts and can’t find any trending topic? Head over to the comment section and look for questions and common queries people ask after reading your article.
Usually, these questions are some relevant topics that you might not have covered in the past. Publishing a piece of such questions will help in churning out useful content every week.
Furthermore, if you have already published a blog but didn’t include some news related to that topic, comments can help you in a big way by pointing you in the right direction.
Disabling comments section will improve the overall page load time of our website.
It’s not a big secret that comments are a dynamic piece of content. The comment section gets updated whenever there’s a new comment. This means that comments needs to be loaded from the database.
Although most comments are text-based content and have very little impact on the page load time of the website, speed is speed.
If your website is slow and takes more than 5 seconds to load, you may want to disable the comment section or remove the commenting feature from the blog completely to see it makes any difference.
That said, if you host your website on a powerful server with a CDN and make proper use of a caching mechanism, you don’t have to worry about the performance of the website. Plus, as I said, the impact on the performance is very little.
You will not have to install a spam filtering plugin to moderate the comments.
This is another concern when it comes to fighting spam on a WordPress website. Sometimes these spam filtering plugins can have a negative impact on the page load time of the website.
Also, installing too many plugins can increase the chances of plugin/theme conflicts.
Not to mention that most of these plugins are either paid or freemium plugins with a limited trial version. If you are on a budget and don’t want to spend money on these minor things, disabling the entire comments section will be the wiser option.
If you don’t install any plugins, you will have to manually moderate the comments which will become one of the most painful tasks associated with your blogging business.
User generated (keyword rich) comments will increase your website’s search rankings.
There’s no concrete evidence, but it is speculated that keyword rich user-generated content will have a positive impact on your search rankings.
This ranking boost might be negligible but when it comes to SEO, you have to factor in even the tiniest variable that you can easily optimize.
A productive and constructive discussion in the comment section will definitely help you in ranking to related and closely related topics.
Having LSI keywords in your comments section will help you to rank for related content according to WebFX blog.
There are a lot of blogs that advocate in favor of enabling a comment form, but there’s isn’t any concrete evidence that user-generate content in the comment section will help in attracting more search engine love.
Comment forms helps you in interacting with your genuine readers.
Before the whole professional blogging boom, blogging was all about sharing your thoughts and experience with the world.
And, not enabling or removing the comments section didn’t make any sense. So, even to this day, most well-established bloggers still have their comment sections active.
There are only a few channels where you can directly interact with your audience. Blog comments is one such medium. Unlike emails, blog comments are public. So, if someone else has the same questions, they can read the comment and replies instead of sending an email with the same question.
Comment forms can also help you in building a long-lasting relationship with your readers. If you are serious about blogging, you should definitely reply to all the genuine comments that people leave on your blog.
Neil Patel and many other well-established bloggers still reply to every single comment left on their blog posts.
So, if they can spend considerable in replying to these comments, you should also consider doing so.
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Conclusion: Disable comments on WordPress
I’ve always wondered what disabling and removing comment section would do to a blog. As an experiment, I deactivated the comment section on some of my niche blogs.
To be honest, I haven’t noticed any difference. Maybe I have lost a few bucks on affiliate commission but there aren’t any sudden dips or spikes in my earnings. This states that the difference is not that big.
But, those are all niche blogs about a certain topics and most of the content solves a particular problem. If you run an authority blog with hundreds of quality content, I would strongly suggest enabling the comment section as it will help you find new topics and building credibility for free.
The major roadblock when working with WordPress comments is spam. You launch a blog and publish a bunch of content. Within two weeks time, you will see bots submitting irrelevant comments packed with shady links on your blog posts.
For a new blog, having a comment section doesn’t make any sense unless you drive most of your traffic from the social media portals.
What do you think?
Is having a comment section unnecessary? What reason do you have to enable or disable the comment section on your blog?
Drop your thoughts in the comment section below 😀