Click-Through Rate or CTR is the calculation of the number of Clicks received by your links on a search engine results page by the number of total impressions.
So, in short, CTR = Click ÷ Impressions.
I don’t want to get into the Math of this whole formula, but, the more CTR you have the better your organic search ranking and blog traffic will.
There are already some brief and actionable tutorials on how to increase the CTR of your blog but there are still some mission pieces people tend to avoid because they are too technical and advanced.
In this tutorial, I am going to share with you some tips and simple website modifications that you can implement to improve and increase the CTR of your blog.
Remember, the more Click Through Rate the blog gets, the better it will rank on search engines.
So, without wasting any more time, let’s get started right away.
Promote related links inside your blog posts
Internal linking gets better when the links are relevant to the content.
For example, if I am reading a piece on
Keto diet plans and I see that the author has shared some links related to
some fruits & vegetables that are Keto-friendly, I would more likely click on these links.
Now, you may be wondering; What’s that has to do with something that happens on Google or Bing?
Well, when users interact with your website and spend more time reading your blog posts, it sends a positive signal to Google that your blog posts are quality content that people find interesting and useful.
That’s an oversimplification of the whole process but that’s how it works.
The whole purpose of search engines is to provide their users with high-quality, relevant, and dependable content that satisfies their search intent.
If your blog post serves that purpose, these search engines will give your links a slight boost.
Over a course of time, you will see a gradual climb in your search rankings and you might reach the top spot of the first page where most of the action takes place.
If you aren’t aware of it, most users click on the top three links that they see on a search results page. That’s the reason why search engines auction these spots to advertisers.
Yes, even the links that you find somewhere in the middle of the first page perform well but you have to make the content remarkable and attention-grabbing.
So, one of the simplest way to make people spend more time on your blog is to add a few highly-relevant links.
In technical terms, you’d call this reducing the Bounce Rate of your blog posts, and it out of the scope of this tutorial. Just keep in mind that the more time people spend on your website, the more search rankings and organic search traffic you’ll get.
Make your posts attractive by using relevant images and videos
Another simple yet very effective way to reduce the Bounce Rate of your website is by making it appealing and easy to consume with the help of multiple such as graphs, explanatory images, and relevant content
It’s a proven theory that most people don’t like reading a bunch of text online. They get bored and will click away if the said piece of content isn’t the only option available online.
That’s the same reason why most Glamor magazines have tons of images, beautiful advertisements, and photographs. They want to retain your attention for as long as they can.
You have to play the same game.
In blogging, adding relevant images is an easy job. Especially if you run a blog related to food, fitness, travel, and technology. There are many portals that offer royalty-free images for personal and commercial usage.
Download the images that are related to your blog posts, resize them, compress them and then upload them to your blog post.
Don’t overdo this.
Using too many images in your blog posts will have a negative impact on your page load times.
The copy of the content coupled with some fantastic images will make your website look professional and easy to consume.
Simplify your titles and meta descriptions
I read some articles and wonder what half of it means.
Honestly, if I wanted to read something sophisticated, I would have downloaded a few Novels from Amazon.
Blogging is not about showing off your vocabulary. It’s more about the knowledge you share with people online.
Yes, use of proper grammar is important but using fancy terms for basic things is not needed.
Believe me; When I Google the term, “How to do squats properly?”, I don’t want to read a poem.
I just need a simple answer to a simple question.
That’s what people forget when writing content about a certain topic.
Unless and until your content needs to be peer-reviewed or reviewed by professionals, you don’t need to use the formal tone in your piece. Be casual and friendly.
Don’t assume that people are already aware of the basics. You may be the expert in your field but an average internet user might be someone who’s reading about the topic for the first time in their lives.
If you have unnecessary words that overcomplicate the title or meta descriptions, please, either remove them or replace them with simple terms that an eighth-grader could easily understand.
Use numbers in your Title
Most marketers advice you to numbers in your title but they don’t really explain why.
We like options and the more options we have the better it is.
For example there are two articles:
- The best washing machines for bachelors.
- 14+ Best washing machines for bachelors.
Which one are your more likely to click?
I would click the second article where I know I will get a list of at least 14 washing machines. I can choose one from this list and complete my shopping.
Let’s try this with something else.
- The Best color palettes for web designers
- 50+ Great Color Palettes for flat web design
I know that I will click on the second links where I will get more than 50 color palettes.
That’s the power of numbers and use of the right words in the title of your blog posts.
People can’t read the entire blog post on Google (at least for now). All they get is the title of your blog post and a small description.
And, that’s the best tool that you’ve got to grab some attention.
Optimize the title and description of your content and see how much impact it has on your overall performance.
Use a power word to invoke positive emotions and eventually encourage clicks
What are power words?
Power words are terms that invoke certain feelings in readers. I am not going to list power words in this article. But, if you are interested, Jeff Bullas has published a piece sharing his list of power words. Go check it out.
It is a known fact that using such words in your title improves your CTR by a lot.
Power words such as “double” can help you in improving the CTR without breaking a sweat.
Here’s a simple example:
- Make more from your blog every month
- 10+ Ways To Double Your Blogging Income
The second option looks much more appealing and valuable. It doesn’t matter if both of these articles pack similar content. When someone looks at options and some powerful words, they are more likely to click on the link.
Using the right power word can help you in showing your confidence and the character of your blog posts.
But, using too many power words will make you look unprofessional.
Publish more list posts instead
As mentioned earlier, the more options you offer, the more attention you’ll get. It’s in our thought process to get the most out of everything.
Even blog posts.
Plus, people prefer long-form content that thin and short articles online.
According to multiple online research and surveys, long-form content gets more clicks on Google, more shares on social media, and more engagement by users.
It is obvious that one would spend more time reading the content. So, Google automatically ranks these long-form articles as they supply the user with all the necessary pieces of information.
But, long piece of content based on a question.
It will become boring and long. Most people will not find it useful and engaging. So, naturally, they will close the browser tab and look for somewhere else.
So, creating a listicle or list article will help you in creating long-form content without packing the same with fluff and unnecessary information that nobody will read.
That said, creating a listicle with 50 options is also not wise. Keep it under 30.
Anything above 30 might intimidate and overwhelm people.
Preview your Title, Link, and Meta Description in RankMath to see how they look and feel
All that is fine but how do I see how the links look and feel to a user who’s searching on Google?
It’s easy and free.
If you are using WordPress, all you need to do is install a plugin that takes care of this for you.
It will not only help you in optimizing the titles and meta description of your blog post but it will also show you a live preview of that snippet.
Add your focus keyword in the title and meta description and it will be reflected on the search engine results page.
Don’t overwork the SEO title and description. Maintain a balance and keep it clean.
Make your content readable and highly relevant to the search term
So, you’ve added images to the content, powerful words to the title, and links to increase the engagement and reduce the bounce rate of your blog post. What about the content?
If your content isn’t useful, nobody is going to spend time reading it no matter how you optimize your content.
So, how do you optimize your content to make it more readable and relevant.
In the relevancy department, I don’t think I have to say much. Just keep the focus of your article consistent. Don’t confuse your readers and only talk about a single topic throughout the whole tutorial or blog post.
For example, if the content is about popular power washers, make sure to only list power washers and not some promotional deals that have nothing to do with this article.
The worst thing to do is to include an unrelated display ad in the middle of your content.
Furthermore, long-form content performs better but don’t make a short article unnecessarily long just for the sake of the content length.
How to make your content readable?
There are many ways to make your content readable. Some of the major methods are:
- Don’t make your paragraphs longer than 5 lines.
- Increase the line-height of your font.
- Use Sans-Serif online. Serif fonts are preferred in printed copies while Sans-serif fonts are preferred on the web.
- Increase the top and bottom margin of paragraphs, lists, and other HTML elements that you use inside your articles.
- Add buttons and other UI elements when needed.
- Add a table of content so people can jump to the section that they want to read.
- Add images to your content and add some character to it.
- Keep the tone casual throughout the content.
- Include resources, citations, and references.
Once you are done with these, your blog post will be much more readable. If you still think that you can improve, head over to Hemingway Editor and paste your blog post in there to see what more can be done to make the content more readable.
You can also use Hemingway Editor as your default editor. This way you don’t have to go through the tedious process of copying and pasting content from one page to another.
Change the poorly performing titles and meta descriptions on your blog
Focusing on your future blog posts is not the only way to improve your CTR.
Always remember that your old content that’s already ranking on Google is the one bringing traffic to your blog. So, improving and implementing all these tips will definitely help you in outranking a few more competitors without publishing a new pieces of content.
In the process, you can also add updated information.
Optimizing the existing content will help you in see some sudden improvement in organic search traffic.
Optimize the structure of your website
If you are running a blog, you must have heard of this.
Having a proper website structure helps in getting your pages indexed easily. Not to mention that Google prefers a well-structured website over a poorly built one.
Here’s a list of tips that you can use to optimize the structure of your website:
- Never use the H1 tag twice on a single page. Be it the homepage. If you want, you can always use H2 tags as many times on your blog posts.
- Don’t include too many outbound links.
- Avoid inserting too many ads.
- Always highlight the title of your blog post using the H1 tag. Search engines treat the H1 tag as the title of the web page.
A perfect web page would have internal links, outgoing links, images, featured image, Heading tags and text-based content.
Other than the H1 tag, you don’t really need to worry about in terms of the structure of the website.
Make your website fast and minimal
In this age of fast internet and short attention span, speed matters a lot.
Especially, if you are in search of an answer to a very specific question. You don’t want to wait for 2 minutes so that a website could load completely.
That’s the reason why Google or any other search engines aren’t promoting slow websites anymore.
As a rule of thumb, your website should load under 3 seconds while the text loads within milliseconds. That’s fast and it’s not that hard to achieve.
If you are using a decent web hosting platform to host your WordPress website, you just need to optimize your website using a WordPress optimization plugin and you will be able to load your website within 3 seconds.
Remember, once you reach that 3 seconds mark, no matter how faster you make your website, you will not see much difference in the search rankings.
So, don’t stress over the speed.
Once you achieve the page load time goal, you can focus on making your website minimal.
Gone are those days when you’d have 5 display ads, 100 of emails, titles and bold-colored boxes and UI elements in a single page.
It just looks ugly and crowded.
On top of that, using too many features and UI elements on a single page will increase the page load time of your website.
Follow this route to see if you get any positive signal from Google.
If not, just roll back your previous UI.
That said, Simple is always better.
Conclusion: Increase CTR of your Blog
CTR is one of the most important metrics that marketers and bloggers use to track their progress online. The more CTR you have, the better your search ranking and search traffic will be.
CTR tells you how a user interacts with your site links on Google but improving CTR is a long process that takes time, patience, and experimentation.
If you have already implemented all the above-mentioned tips, you may want to do some A/B testing to see what works for you.
In this article, I have shared all the tips that I use on my niche websites to improve the CTR and attract more quality search traffic.
Which one of these did you find interesting.
Please drop your comments in the comment section below.